The funny thing about history is that we imagine that people didn't laugh in the old days, but of course they did, at stupid things.
When there wasn't any money involved, for all intents and purposes, nobody gave a damn. But now the land, supposedly worthless, is seen for what it really is: an incredibly valuable asset.
In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.