People used to think we just faked all that stuff... it was all written, rehearsed. The fact that it looks as cobbled together as it does is just that we weren't very good.
“I definitely feel we're moving forward. There's a lot more understanding... there's less fear and we're working on there being less hatred.”
“Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.”