I enjoy popularisation and I think I'm reasonably good at it. I also think it's a duty. It's just so pedagogically stupid to forget how difficult one found these ideas oneself to begin with.
I think that probably the - I don't give quotes to studios. They have to get those out of the paper or from television. So they wouldn't have had my quote opening day.
If we give people the ability to buy a lot more because they can store a lot more, for a company that creates TV shows and movies, that's fantastic.

