Evil is unintelligible. It is just a thing in itself, like boarding a crowded commuter train wearing only a giant boa constrictor. There is no context which would make it explicable.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
I guess growing up I realized that there is really this huge epidemic in a city like Los Angeles, and many other cities, where they put down thousands upon thousands of animals every day.