I am blessed to be able to work at a job I love and also give back in the most vital way - to people in need.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I've always said that if I could do anything in the world, I would be a professional golfer.