We're not as materialistic and income-tax conscious as we think. At the moment our superstitions are tucked away, but come out sometimes in strange ways sex crimes, black masses.
By overhauling current rules and speeding the entry of competitors in the market, we encourage competition and provide our constituents with new choices and cheaper bills.
But if people want to swim in the Thames, if they want to take their lives into their own hands, then they should be able to do so with all the freedom and exhilaration of our woad-painted ancestors.

