The process is very gradual, you see. At first there's the tainted stage; they know what will eventually happen to them if they go on but they say, 'Oh God, don't do it to me do it again, please, please.'
“You can maybe be artistic and really original and creative, but as long as it's got that funniness at the root of it, then certain people are going to love it just because they need a laugh.”