He 's ruthless only because of his ideals. Unfortunately he doesn't succeed. The thing fails and gets out of hand and takes charge of him. Idealism is the only excuse he could have and it's a great excuse.
People didn't stop spending money, they just spent it on things that complement their PCs.
The best defense against these people is to educate parents and children of the dangers that come along with the Internet and by limiting access to certain sites during the school day.