I seek a deeper truth, but I don't think I have to go to a building designated for worship to find it.
I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.
Namely the manager will assess what he believes a player is worth and he will discuss that with the board and then we will go after that target. If we can achieve it at that target, great, but if we can't we will have to move on to the next player.

