What I think happens today is that a lot of filmmakers look at other films that are retro pieces, like L.A. Confidential, and say, oh, that's period. We didn't want to do the stereotypical stuff.
“And I realized, when I'd come in to the meetings with these corrugated metal and chain link stuff, and people would just look at me like I'd just landed from Mars. But I couldn't do anything else. That was my response to the people and the time.”
“This campaign was special because we always kept the challenger mentality we had from the start. We managed to keep the against-all-odds, can-do spirit that kept us going when no one thought we could win.”