We're not trying to reinvent the wheel; for any environmental organization to claim sole responsibility for any kind of victory is insane, because everybody attacks these problems as a group.
Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
I want my candidacy for the presidency of the United States to stand for a moment when we the people, stand once again for the independence from a government that has gotten too big and spends too much and has taken away too much of our liberties.