How much do you engage yourself in what's truly real and important in life? That's the individual question.
I think it's one of the scars in our culture that we have too high an opinion of ourselves. We align ourselves with the angels instead of the higher primates.
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.