I believe in the saying, 'If you aim at nothing, you're going to hit nothing.' So if you don't set goals, then you have nowhere to go.
I think most organizations have an interest in key recovery, at least with respect to stored data.
It's great that people are basically spending their two weeks of vacation to come out and be with us in some weird part of the world. And I think we owe it to them to take 'em to some cool places.