You can say we're trying too hard or that we didn't try hard enough, but we're not trying at all; we're just doing what we do.
I would love to do something for TV... I wanna do 'Kavalier & Clay' on HBO as an eight-parter. It'll be so much better as a series, honestly.
If mathematics is to be understood widely, we need to emphasise its elegance and its applications. Sometimes it seems that universities want to emphasise how difficult it is!