And it's a question of how far we're willing to go in order to let the ego shine, in order to let that beacon penetrate not only the local scene but the world.
Today's developer is a poor substitute for the committed entrepreneur of the last century for whom the work of architecture represented a chance to celebrate the worth of his enterprise.
One of my very greatest fears as a child was being ridiculed in public. And there it was coming true. As a television presenter, I'd been respected. People come up to you in the street and shake your hand and talk to you in a respectful way.