Writers tell stories better, because they've had more practice, but everyone has a book in them. Yes, that old cliche.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
The thornbush is the old obstacle in the road. It must catch fire if you want to go further.

