Writers tell stories better, because they've had more practice, but everyone has a book in them. Yes, that old cliche.
“But, I think that the reason I responded to this book, sort of paradoxically, is that it starts out like The Big Chill, sort of. Four friends, who are not quite happy with their life, and every year they get together for a week and look for some comfort from each other.”
“And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.”