Long after the bomb falls and you and your good deeds are gone, cockroaches will still be here, prowling the streets like armored cars.
I was raised by the Christian Brothers, who believe in that, fortunately. They were, to me, the most rebellious arm of the Catholic Church - and one of the most liberal and forward thinking.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

