The question is not only what is grown but what it's used for. There's not going to be a mass transformation of dietary habits in rich countries-on the contrary, the first thing people do when they become more prosperous is to buy more meat.
What is the recipe for successful achievement? To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.

