The media and the rest of popular culture weren't recording people's reactions to 9/11; they were forcing made-up reactions down people's throats.
I'm not a guy who curses very much in my personal life. When I curse it sounds like a kid trying to be cool. But I think there are quite a few people, my father being one of them, who use curse words rather eloquently.
I thought it must be pure science fiction. But when I checked it out I found a lot of magazine articles that actually supported the theory behind the book which was incredible. That's when I decided to acquire the rights of the book and everything went from there.