I don't know concretely if it's due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game.
If you run the ball, you control the clock. If you control the clock, you usually control the game.
Few can believe that suffering, especially by others, is in vain. Anything that is disagreeable must surely have beneficial economic effects.

