What you see happening right now with some of the consolidation is all about more spectrum and capital formation that give you the scale, scope and resources to invest in that 3G world.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.