These companies know that at their current size they're not going to be big enough to have the necessary capital, and they don't have enough spectrum to get to the third generation.
“It seems to be a law of nature, inflexible and inexorable, that those who will not risk cannot win.”
“That said, there are certainly still cooks out there who make fantastic historical cornbreads, though the old recipes have often been changed to include modern techniques and ingredients.”