People are very protective of their cell phones, how it's used, where it's used and how much it costs. It has become a very personal issue for a whole lot of people in this country.
So I got caught up in the same wave as everybody else and went right out to Hollywood, to make movies.
In the developing world, it's about time that women are on the agenda. For instance, 80 percent of small-subsistence farmers in sub-Saharan Africa are women, and yet all the programs in the past were predominantly focused on men.

