I always try to act as though there is a little boy or a little girl around, and I try never to do anything that would give them a bad example.
“The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”
“I was very limited in what I could do with flying saucers, because they're just a metal disc. I had to try and put character in as if they were intelligently guided.”