“In poetic language, in which the sign as such takes on an autonomous value, this sound symbolism becomes an actual factor and creates a sort of accompaniment to the signified.”

“Everyone always wants to talk about 'True Blood' and 'Battlestar Galactica' - no one's even interested in 'Durham County.' It blew my mind when I came to Canada and no one asked me about the show. So many people didn't even know about it. They didn't even know it was on the air! It's very curious to”