For less than the cost of a Big Mac, fries and a Coke, you can buy a loaf of fresh bread and some good cheese or roast beef, which you will enjoy much more.
So we take a lot of pride in that. It's really on us to turn this thing around. I think this last month we've done just that. We've pointed ourself in the direction that we want to be, and I think we're starting to head towards that. Right now we're in a nice rhythm.