Advertising: the science of arresting the human intelligence long enough to get money from it.
It's self-effacing, it's hard-luck, the shtetl stories. All those Coasters things are an amalgam of Yiddish and black humor.
Let us come to the philosophers, whose authority is of greater weight, and their judgment more to be relied on, because they are believed to have paid attention, not to matters of fiction, but to the investigation of the truth.

