We only have to look at ourselves to see how intelligent life might develop into something we wouldn't want to meet.
My mother, grandmother and older sister all cooked, so it was hard to get into the kitchen. So I have no talent for cooking. I was always out in the garage with my dad. I have a tool belt. I'm a repair chick.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.