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As long as I'm still able to have a hit on the radio and sell a few albums and some tickets, I don't see that it would be worth retiring.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

