You must never aspire to 'finish' a house, you can merely hope to start it, and from then on it's an evolutionary process.
We're talking about people who've already got 3-4, if not 5-6 years' experience or more, and it's about trying to help professionals develop, using us as a resource for that development.
The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff.

