Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.
The same expertise we learned at the autopsy table can be applied to living people who've been shot, battered, or raped. The search for trace evidence is the same.
Men with secrets tend to be drawn to each other, not because they want to share what they know but because they need the company of the like-minded, the fellow afflicted.