Would I buy a cell phone for my 12-year-old?... No. I should have closer control over my child than that. He really shouldn't be in places where he needs to contact me by cell.
Here's what happens - you create something in the moment that you feel will be good, and then... people's reactions to it or people referencing it years later, it's a compliment.
There were eleven publishers in New York City, and when it was all over, I think it went down to four or five, and then finally just the three of them, the Big Three.