I hope they see the genuine side of me, of my music, of my voice. I hope that they feel me. I hope that what I sing and what I say really gets across to the viewer because everything that comes out is true.
Then, as the day progresses, depending on how the product is coming in - for instance, the fish man will fax us and say black bass is great - throughout the day, we'll also make judgment calls and adapt to what's available.
It started off at a club called Disobey, around the corner from where I live.

