Whenever man begins to doubt himself, he does something so stupid that he is reassured.
A large wildlife book, start to finish, could take one to two years, but then I would expect to get several good (nature) magazine features off the back of this, plus of course a lot of stock.
The U.S. states that allow for citizens' initiatives tend to have fewer laws and lower taxes than the ones that don't. But the beauty of the system is that it encourages the spread of best practice.