As far as playing jazz, no other art form, other than conversation, can give the satisfaction of spontaneous interaction.
If you are charged with this responsibility of enhancing interrogations, or using soldiers to enhance interrogations to find Saddam, and you're above the law for all practical purposes, you might try some unusual techniques. Now we know that, in fact, they did.
Why can't DFW compete like San Francisco does with Oakland, like Miami does with Fort Lauderdale, and like Chicago O'Hare does with Midway?