Any time you talk about the look of the film, it's not just the director and the director of photography. You have to include the costume designer and the production designer.
American Gods is about 200,000 words long, and I'm sure there are words that are simply in there 'cause I like them. I know I couldn't justify each and every one of them.
Occasionally I do things against my inner voice, but you really should go for the thing that touches you most-even if you don't quite know why it does.