I think at the beginning of a project, you decide if you're in love with the idea and what it's about, or what you think it's about at that time at least. Then you commit to it, and once you've commit to it no matter what, no matter how many self doubts you have, you're in it. The ship's sailed, you
“I've had gay friends who grew up in small towns in France who had to lie for most of their lives, even to themselves. But eventually such lies become stronger than the people, and they have to face them.”
“Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.”