We're talking about people who've already got 3-4, if not 5-6 years' experience or more, and it's about trying to help professionals develop, using us as a resource for that development.
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
Also, I need deadlines, just like everybody else, especially coming from magazines, newspapers, and stuff like that. I need daily or weekly deadlines to get stuff done, or I continue to do things and not go off on a year of unproductivity.

