On the other hand in London you can get an audience that desires dance to go as far as it can go: they've seen the bricks of ideas built over a period so therefore there is an acceptance of what otherwise might seem out on a limb.
Sometimes the reader will decide something else than the author's intent; this is certainly true of attempts to empirically decipher reality.
But I just really think there is a natural extension into other types of media because it's an excellent system for reliably locating and retrieving content.