I don't start a piece knowing exactly what effect it's going to have. There is a seed of an idea that I could never articulate, right at the beginning of the piece, literally like one cell.
The challenge is to manage the Web in an open way-not too much bureaucracy, not subject to political or commercial pressures. The U.S. should demonstrate that it is prepared to share control with the world.
I don't ever write with a particular audience in mind. I just write books that please me.