I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium.
The rewards for those who persevere far exceed the pain that must precede the victory.
What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.

