I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium.
Sometimes I go out disguised, but people still recognize me, so I find there is no point in even trying. It would be nice to get away from it, from time to time, but the fact is, there is no place on earth where I can go unrecognized.
I do not think I reinvent myself. Wearing my hair differently or changing my style of dress is playing dress-up. I don't take it too seriously.