If you can't believe a little in what you see on the screen, it's not worth wasting your time on cinema.
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
It's unexpected for women's issues to be brought up in places other than women's centers on college campuses or crisis places.

