I'm not interested in thinking up the name of a band and a logo and all that. Been there, done that, sold a million T-shirts.
Over the course of time this gave us a deep respect for ideas, both our own and those of others, and an understanding that conflict through debate is a powerful means of revealing truth.
In fiction, plenty do the job of conveying information, rousing suspense, painting characters, enabling them to speak. But only certain sentences breathe and shift about, like live matter in soil.

