And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.
I'm a working actor so I never really pick a film because of a genre, and I don't really turn them down because of genre. Anything that's unlike the picture I just finished is always more interesting.