Even as a kid, if I would come across something cool in the record store, that would be how I found out about bands. It's kind of the same way these days. In a way even less because there are no record stores to go to anymore.
The idea is that they wouldn't want to deal with militant Islam but an Islam and Muslims who are committed to progress, committed to development, who like peace and are moderate in their ways. So that's what we are doing here.