At some point around '94 or '95, 'Rolling Stone' said that guitar rock was dead and that the Chemical Brothers were the future. I think that was the last issue of 'Rolling Stone' I ever bought.
Ironically, in today's marketplace successful nonfiction has to be unbelievable, while successful fiction must be believable.
An office occupation is another example as not only douse it disrupt the activities of the organization it also can raise the media profile of the campaign.

