I don't want to sound pretentious, but you could hire a bunch of monkeys to be on a TV show, and if it's successful, then everything's perfect and everybody's happy.
“I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.”