I would never knowingly go into a film that I wouldn't pay to see, or something that didn't challenge me.
It's pretty much run by everybody. We're very involved in everything that goes on. We always have been.
We believe you will not have to pay more than the current rate structure proposes - which is, for 50 percent of the public, nothing; for another 25 percent, only a 10 percent increase; and for the remaining 25 percent, a 34 percent increase.