What you have in most education software is that they're catering to the decision-maker who makes the budget allocations, and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience.
We all know that television is better for women as they get into their 40s. You could be more three-dimensional, not just the wife or the mother.
Most people spend more time and energy going around problems than in trying to solve them.

