People are patronizing the theatres with renewed enthusiasm - there is an entire picnic-like attitude when families go out to see movies, which is a very good sign. They want to see larger-than-life characters on the big screen and not just watch movies on television or on DVDs.
When contrasted with the much longer time that life has been present, the course of Christianity thus far is but a brief moment.
There's something interesting about playing live; you're in the moment, and I think it would be beneficial.